A UVA professor! Now, I'm really mad!

I just received 2 links exposing 2 very frustrating ad campaigns that are out to discredit the science of global warming in the name of profits. They may turn out to be untrue. So, as always, verify for yourself. But, I'm posting them here since I'm angry that the "scientist" (a UVA environmental sciences professor) behind this campaign would take $100,000 in exchange for the planet's future. I'm a UVA science grad and am personally offended by his actions. I don't think that Mr. Jefferson would be very happy! I wonder if he has any kids? To all of my UVA friends: what should we do about this?

http://www.desmogblog.com/vampire-memo-reveals-coal-industry-plan-for-massive-propaganda-blitz and http://abcnews.go.com/Technology/GlobalWarming/story?id=2242565&page=1

http://www.desmogblog.com/industry-memo-claims-controversial-ad-campaign-financed-by-gm-and-ford

As always, send me your ideas...
Jess